Privacy Policy &
Terms of Use
Please take the time to read the full privacy policy & terms of use.
You consent to the data collection, use, disclosure, and storage practices described in this privacy policy and terms of use when you engage any of our platforms(as described below).
Thank you for visiting this website, a digital platform presented to you by effectbased. Your privacy is important to us.
As such, our privacy policy and terms of use explain our online information practices and the choices you can make regarding the way your information is collected and used by this website and amongst the effectbased network of affiliated and operated digital platforms, which include any online or mobile websites, or applications or digital platforms owned, operated, or offered by, on behalf of, or in conjunction with effectbased or its affiliates. Users are people who use our platforms.
I. Updates & Effective Date
Occasionally, we may update this privacy policy and terms of use. We will notify you about material changes by contacting you via the email address you most recently provided to us.
We encourage you to periodically review this policy to remain up-to-date regarding what information we collect, how we use it, and with whom we share it.
We last updated our privacy policy and terms of use on April 2nd, 2024.
II. Information
We receive information directly provided to us, such as personal information you provide when you visit this website, and passively or automatically collected from you, such as anonymous information collected from your browser or device.
We refer to all of this as information in our privacy policy and terms of use.
1. Information You Provide To Us.
Via this website, you may be able to register, order products, enter contests, vote in polls, express an opinion, subscribe to our newsletter or text message alerts, or participate in one of our online forums or communities.
During these engagements, we may collect information, such as name, address, email address, phone number, and credit card information.
In some instances, you may be able to submit information about others.
For example, you might submit a name and email address to send an electronic greeting card, and if you order a gift online and want it sent directly to the recipient, you might submit a name and address.
This information may include a name, address, email address, and telephone number.
2. Information that is passively or automatically collected.
effectbased and its partners, which include effectbased affiliates, third-party service providers, advertisers, advertising networks and platforms, agencies, and distribution or other partners, may use automated means to collect various types of information about you, your computer, or other devices used to access our services.
A representative, non-exhaustive list of the types of automatically collected information may include network or IP address, browser type, operating system type, ISP name, and domains used by such providers, mobile network, device identifiers, device settings, browser settings, websites you have visited, device used to view our website, location, and content and advertisements you have accessed.
Please see our section titled Cookies and Other User and Ad-targeting Technologies for more information about how information may be collected and used.
3. Geo-location Information.
If you access our website from a mobile device or application, we may ask you to share your geo-location information. We use GPS information to customize your experience when we work with partners such as third-party mobile ad platforms.
If you agree to such collection, you can turn off data collection at any time by accessing the privacy settings of your mobile device or through the settings in the applicable mobile application, in most cases.
4. Information Collected by(and from) Social Media Platforms and Other Third-Party Platforms.
You also can engage with our content on social media platforms such as Facebook or third-party social media plug-ins, integrations, and applications.
When you engage with our content via social media services or other third-party platforms, plug-ins, integrations, or applications, you may allow us to have access to certain information in your profile.
This information may include your name, email address, photo, gender, birthday, location, an ID associated with the applicable third-party platform or social media account user files, like photos and videos, your list of friends or connections, people you follow, people who follow you, and your posts or likes.
Regarding how social media platforms and other third-party platforms, plug-ins, integrations, or applications handle your information, please refer to their respective privacy policies and terms of use, which may permit you to modify your privacy settings.
When we engage you through our content on third-party websites, applications, integrations, or platforms, we may obtain any information regarding your engagement with that content and about advertisements within the content you have been shown or may have clicked on.
III. How We Use the Information
We, along with our partners, may use the information to:
1. Communicate with you about our services or your account with us.
2. Fulfill your requests regarding our services.
3. Respond to your inquiries if you win a contest.
4. Communicate with you about products, programs, or services.
5. Enforce the legal terms that govern your use of our services.
6. Provide technical support.
7. Prevent fraud or potentially illegal activities.
8. Protect the safety of our users.
9. Personalize and analyze ads and content made available to you.
10. Analyze your use of our services.
11. Communicate with your designated recipients.
When you provide information from your social media account, it can help enable us to do things like:
1. Give you exclusive content.
2. Personalize your online experience with us.
3. Contact you directly through social media.
4. Enable you to share your experience and content via social media.
When you provide us with information about yourself via our website, an application, a social media platform, or any other third-party platform, members of these services may view it. We cannot prevent further use of the information by third parties.
effectbased or its partners may use cookies or similar technologies to associate certain information with a unique identifier that associates the information with your device or browser.
For information about how these technologies work and how we may use them, please go to Section V, titled Cookies and Other User and Ad-targeting Technologies.
Sometimes, we may associate cookies with the information, including de-identified, hashed, or anonymous versions of information you have provided (such as during registration), to send or help our partners send ads and offers based on your presumed interests or demographic information.
We may combine any of the information we collect for the above purposes and may sometimes enhance the information with other information we obtain from third-party sources.
Please also be aware that if you choose to submit information or content for publication, we may publish that information and content, along with other information about you, such as your name, screen name, or location.
If you create a profile on our website, your screen name will be publicly displayed, along with any content you submit.
It will be searchable and able to be found by third parties, and we may reuse and redistribute it at our sole discretion. See our terms of use for details on our use of the content you submit.
IV. Information Sharing and Disclosure
We may disclose the information as follows:
1. To service providers or partners we engage to perform business-related functions on our behalf, which may include service providers that:
a. Conduct research and analytics.
b. Create content.
c. Provide customer, technical, or operational support.
d. Conduct or support marketing.
e. Fulfill orders and user requests.
f. Handle payments.
g. Host our website, forums, and online communities.
h. Administer contests
i. Maintain databases.
j. Send or support online or mobile advertising.
k. Support our Services.
2. In response to legal process, for example, in response to a court order or a subpoena, a law enforcement or government agency request, or other similar requests.
3. With third parties to investigate, prevent, or take action (in our sole discretion) regarding potentially illegal activities, suspected fraud, situations involving potential threats to any person, us, or our website, or violations of our policies, the law or our privacy policy & terms of use, to verify or enforce.
4. Compliance with the policies governing our website.
5. We may transfer some or all of your information if we, or one of our business units, undergoes a business transition, like a merger, acquisition by another company, or sale of all or part of our assets, or if a substantial portion of our or a business units assets are sold or merged in this way.
6. We may share the information with affiliates so they can provide, improve, and communicate with you about their products and services. If we share information, effectbased will keep a representative list of affiliates available.
7. We may share the information with unaffiliated partners and third parties that wish to market to you.
If you wish to opt out from such sharing, please visit the How to Contact Us/Opting Out of Marketing Communications section below for further instructions.
Please note that the website covered by this privacy policy & terms of use may offer content sponsored by or co-branded with identified third parties.
Through these relationships, third parties may obtain information from their visitors. We have no control over third-party use of this information.
V. Cookies and Other User and Ad-Targeting Technologies.
We may use cookies and other technologies both to provide our services to you and to advertise to you.
We also may work with partners to help them advertise to you when you visit other websites or mobile applications and to help them perform user analytics.
These technologies may analyze how our users interact with advertising on our services to learn more about our users.
We describe some of these technologies below.
1. Cookies.
To enhance your online experience, we use cookies and other tracking technologies. Cookies are text files placed in your browser to store your preferences.
We use cookies and other tracking technologies to understand service and internet usage and tailor our products, content, services, and advertisements.
For example, we may use cookies to personalize your experience on our website, save your password in password-protected areas, and enable you to use shopping carts on our website.
We also may use cookies or other tracking technologies to help us offer products, content, or services and deliver relevant advertising when you visit our website or other websites or applications.
effectbased or a third-party platform with whom we work may place or recognize a unique cookie on your browser to enable you to receive customized content, offers, services, or advertisements.
These cookies contain no information intended to identify you personally. Cookies may be associated with de-identified demographics or other data linked to or derived from data you voluntarily have submitted that we may share with a service provider in a hashed, non-human readable form.
effectbased, our third-party service providers, advertisers, advertising networks and platforms, agencies, or partners may use cookies or other tracking technologies to manage and measure the performance of advertisements displayed on, delivered by, or published via services we provide, facilitating more relevant advertising.
2. Syncing Cookies and Identifiers.
We may work with our partners to synchronize unique, anonymous identifiers to match their uniquely coded user identifiers to our own.
We may do this, for instance, to enhance data points about a particular unique browser or device, enabling us or others to send more relevant ads, match users to their likely product interests, or better synchronize, cap, or optimize advertising.
3. Locally Stored Objects.
effectbased.com may employ locally stored objects(LSOs) and other client-side storage tracking technologies in certain situations where they help to provide a better user experience, such as remembering settings, preferences, and usage similar to browser cookies, or to target or help our partners target ads, analyze ad performance, or perform user, website or market analytics.
For LSOs utilized by Adobe Flash, you can access Flash management tools from their website. In addition, some browsers allow the removal of LSOs, sometimes within cookie and privacy settings.
4. Disabling Cookies.
Most web browsers allow the option to accept cookies. You may be able to set your browser to warn you before accepting certain cookies or to refuse certain cookies. Disabling cookies in your browser may render some features inoperable.
We may work with certain third-party companies that use techniques other than cookies to recognize your computer or device to collect and record information about your web activity, including those integrated with our website.
Your web browser may not permit you to block these techniques, and those browser settings that block conventional cookies may not affect such techniques.
To learn more about Interest-Based Advertising, please go to http://www.aboutads.info.
5. Web Beacons.
effectbased and its partners may also use web beacons, clear GIFs, or similar technologies, which place code within a website or email to monitor visitor behavior and collect data.
For example, web beacons count the users who visit a website or deliver a cookie to the browser of a visitor viewing that website.
Web beacons may also provide information on the effectiveness of our email campaigns.
6. Mobile Device Identifiers and SDKs.
We also sometimes use or partner with publishers, publisher-facing, or app developer platforms that use mobile Software Development Kits (SDKs) or use an SDK with a mobile app that we offer to collect information, such as mobile identifiers and information connected to how mobile devices interact with our platforms and those using our website.
A mobile SDK is the mobile app version of a web beacon (see Web Beacons above). An SDK enables the showing of ads and data collection.
We may use this technology to deliver or help our partners deliver certain advertising through mobile applications and browsers based on information associated with your mobile device.
To opt out of having ads tailored to you in this way on your mobile device, please follow the instructions in the Your Ad Choices section below.
By visiting our website, whether as a registered user or otherwise, you acknowledge and agree that you are giving us your consent to track your activities and your use of our website through the technologies described above, as well as similar technologies developed in the future, and that we may use such tracking technologies in the emails we send to you.
Our unaffiliated partners and third parties may access their tracking technologies when you visit our website. They may have access to information about you and your online activities over time and across different websites or applications when you use our website.
Their use of such tracking technologies is not in our control and is subject to their privacy policies.
VI. Your Ad Choices.
Advertising enables us to provide rich content free of cost.
We strive to provide you with ads that are relevant to you and for products you may want. When using a mobile application, you may receive tailored in-application advertisements.
Depending on your device, you may be able to reset your mobile device's advertising identifier at any time by accessing the privacy settings on your mobile device.
In addition, each operating system provides instructions on how to prevent the delivery of tailored in-application advertisements.
You may review the support materials and the privacy settings for the respective operating systems to opt out of tailored in-application advertisements.
For any other devices and operating systems, please visit the privacy settings for the applicable device or contact the platform operator.
VII. Other Important Information About Your Privacy.
1. How We Respond to Do Not Track Signals.
Currently, effectbased products and services do not recognize automated browser signals regarding tracking mechanisms, which may include "do not track" instructions.
2. Linked Services.
Some effectbased products and services contain links to or integrations with other services whose information practices may differ from ours, such as Facebook, Twitter, LinkedIn, and other media services and platforms.
Visitors should consult the privacy notices of these other platforms as we have no control over information submitted to or collected by these third parties.
3. International Transfer.
This Service is governed and operated by US law. Use this website at your own risk if you are outside the US.
effectbased is a company that operates globally, so it is necessary to transfer your information internationally.
By using this website, you acknowledge that the data protection and other laws of other countries, such as the United States, may provide a less comprehensive or protective standard of protection than those in your country and consent to your information collection, processing, and transferral as outlined in this privacy policy & terms of use and US law.
4. Data Security.
We have put in place physical, electronic, and managerial procedures designed to help prevent unauthorized access, maintain data security, and use correctly the information we collect online.
These safeguards vary based on the sensitivity of the information collected and stored.
Although we take appropriate measures to safeguard against unauthorized disclosures, we cannot assure you that information will not be altered or destroyed in a manner inconsistent with this privacy policy & terms of use.
5. How You Can Access or Correct Information.
Access to personal information collected from our website and maintained by us may be available to you.
For example, if you created a password-protected account on our website, you can access that account to review the information you provided.
You may also send an email or letter to the following email requesting access to or correction of your personal information.
For such a service, please include your registration information, such as first name, last name, and email address, in the request.
We may ask you to provide additional information for identity verification purposes or to verify that you have an applicable email account.
Administration email: info@effectbased.com
6. How to Contact Us/Opting Out of Marketing Communications.
If you have any questions or concerns about the online privacy policy & terms of use for this website or its implementation, or if you would like to opt-out from our sharing of your personal information with unaffiliated third parties for their direct marketing purposes, you may contact us at the above email address and request that we opt you out of such sharing.
We may ask you to provide additional information for identity verification purposes or to verify that you have an applicable email account.
If you have signed up to receive our emails and prefer not to receive marketing information from this website, follow the unsubscribe instructions provided on any marketing email received from effectbased.
If you signed up to receive text messages from us and no longer wish to receive such messages, you may follow the instructions to stop such messages. Instructions may include replying STOP to the received text message.
7. California Residents — Your California Privacy Rights
The California Shine the Light law, Civil Code section 1798.83, requires certain businesses to respond to California customer requests asking about practices related to disclosing personal information to third parties for their direct marketing purposes.
Alternately, businesses may have a policy not to disclose personal information to third parties for direct marketing purposes if the customer has exercised an option to opt out of such information-sharing. We have such a policy in place.
As discussed in How to Contact Us/Opting Out of Marketing Communications, contact us if you wish to opt out of our sharing of your personal information with third parties for their direct marketing purposes or to find out more about your opt-out rights.